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BUS 299

Essentials of Business

Semester Units




Course Description

This course is an introduction to the goals, processes, and operations of business processes. The main focus is on the functions that a company - including non-profit organizations - must manage effectively to be successful. These include accounting, finance, human resource management, marketing, operations management, and strategic planning.

Course Learning Outcomes

  • Analyze the underlying factors of market supply and demand.

  • Identify the roles and responsibilities of managers at different levels within the organization.

  • Apply techniques for improving decision making.

  • Define commonly used business terminology.

  • Describe the functional areas of any business organization.

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