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BUS 665

Strategy and Business Policy

Semester Units

Prerequisite

3

BUS 602

Course Description

The course in Strategy and Business Policy emphasizes the acquisition of a senior management perspective. It deals with the skills, attributes and attitudes required for the effective performance of the general manager function. It is a major integrating course designed to pull together skills gained in the basic business disciplines and functional fields. It focuses on the enterprise as an entity and the general manager working within a corporate environment. 


The course covers the manager’s function – strategy formulation and implementation – corporate planning and control – organizational analysis – comparative management – entrepreneurship and venture initiation – small business management – and the impact of competitive forces and government regulations.


MBA Students are required to complete this course last, as it supports the creation of students’ Final Project.

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